SuperGroup total retail sales up 17.8 percent over Christmas

SuperGroup said a strong performance over the peak Christmas period saw total retail sales for the 11-week period from 26 October 2014 to 10 January 2015 increase by 17.8 percent. Like-for-like sales grew by 12.4 percent against softer comparatives than the first half.

Although all channels and geographies have performed well, the performance of e-commerce was particularly notable in the run up to Christmas. Many customers chose to shop online with growing confidence in the Group's delivery promise, resulting in a record trading period from the e-commerce platform, the company said.

The cold weather from Boxing Day onwards helped to deliver strong sales from outerwear and knitwear, areas that have proved difficult throughout the mild autumn, and there has been a consistent performance across both menswear and womenswear.

Further, the company said that whilst there are still 15 weeks of trading remaining in the current financial year, this performance underpins confidence in the Group's expected profit outcome for the full year of 60-65 million pounds despite the weakening Euro and one of the Group's important wholesale customers going into administration.

The Group said its spring summer Wholesale season guidance remains unchanged at up 3.3 percent in constant currency.

DPA