Swedish jewellery brand Mockberg expands

Swedish jewellery brand Mockberg is expanding its international presence, with a strategic focus on the DACH region and the UK. Alisa Ernst has been appointed managing director for DACH & UK to steer this growth. She will be responsible for establishing and expanding the brand's presence in both markets. Ernst brings industry experience from her previous roles at Acne Studios in Stockholm and Jimmy Choo in London.

Another step in the expansion is the opening of its first German flagship store in Berlin-Mitte in September. Following market entries in Norway and the Netherlands, Mockberg is now specifically targeting the German market. The store will not only showcase the brand but also serve as a business-to-business (B2B) hub for partnerships, acting as a starting point for further European growth.