Temu is Shein's new ultra fast fashion competitor

The Super Bowl, America’s championship game of the National Football League (NFL), is an advertiser’s dream. The biggest live sporting event in the U.S. has an unrivalled audience and extremely broad demographic. Rihanna may have wowed in the half time performance, but it was the debut of newcomer Chinese social shopper platform Temu, who took out a series of ads to cement its stateside launch, that got the fashion industry’s attention.