Tendam partners with Modelia and Pyratex for enhanced value and innovation

Madrid – Following its acquisition in July 2025 by the Emirati company 2PointZero—formerly known as Multiply Group—the Spanish fashion multinational Tendam is set to play a key role within the new retail division of its new parent company. This position contrasts sharply with the long-standing off-price policy of its various portfolio brands. It seems clear the company is preparing to move away from this approach through a “value generation” strategy.