Tesco to relaunch dedicated F&F website

Supermarket giant Tesco has confirmed plans to relaunch a website dedicated to its in-house clothing brand, F&F.

The new site, due to go live in September, intends to serve as an improved digital shopping experience, offering the brand’s latest collections via a refreshed and enhanced platform. Further details on the new site are expected to roll out in the coming weeks.

In a statement to FashionUnited, a company spokesperson said: “F&F has become a go-to destination for stylish, affordable fashion that keeps pace with customers’ ever-changing needs. As our range continues to grow and inspire customers, we want the online experience to reflect that excitement.

“The new F&F website will offer a more modern, intuitive and inspiring way to shop, making it easier than ever for Tesco customers to discover our latest collections and find the styles they love.”

Tesco already partially reinstated F&F’s digital presence last year, launching a selection of the brand’s collections via its own website. This extended availability was said to be a significant driver in Tesco’s broader like-for-like sales growth, which was up 5.1 percent in 2025.

Now, the planned relaunch of a dedicated site marks a “significant step” for F&F on the back of robust performance for Tesco’s clothing category. For the 53 weeks ended February 28, 2026, F&F clothing sales rose 5.1 percent to over 1.2 billion pounds, with growth supported by an uptick in womenswear, activewear and curated ‘F&F Edit’ ranges.