The Darker Side of Nike & Adidas World Cup sponsorships: Poverty Wages

With the football World Cup set to kick off this week, sportswear giants Nike and Adidas gear up to go head for the title of the World’s biggest football-apparel brand. Sponsoring a total of 22 out of the 32 football teams competing for the title, the World Cup is the main stage for Nike and Adidas growing competition for sponsorship and branding. However, while millions of people around the globe are getting ready to cheer on their favourite team during the event, a new report from Éthique sur l’étiquette and Clean Clothes Campaign, ‘Foul Play’, reveal that while Nike and Adidas pay record-break amounts to footballers, they do not pay living wages to the female garment workers making their shirts.