The evolution of fashion's mid-market: a blueprint for premium

Fashion’s mid-market, once considered the industry’s stable centre, has undergone a decade of disruption that is reshaping the wider apparel landscape. According to a new white paper by independent think tank FashionSights, the drivers that have “hollowed out” the middle are no longer contained there and are increasingly moving upmarket. “Premium brands that still rely on aura and traditional wholesale partners will increasingly face the same hard questions mid-market had to answer first,” Achim Berg, founder of FashionSights, said.