TikTok Shop will focus on UK, Southeast Asia for now

Last year, Chinese platform TikTok launched TikTok Shop, a livestream shopping option in the UK, its strongest market outside of Asia. This option was supposed to be introduced in strong European markets like Germany, France, Spain and Italy too, but this has not happened so far. Contrary to earlier reports, however, TikTok has not abandoned to roll out this shopping feature in those markets but it rather remains a long-term goal whose implementation will depend on the success in the UK market.