Topshop falling in consumers’ opinion after chairman is accused of sexual misconduct

Topshop's brand perception metrics are falling following the sexual and racial harassment allegations against Sir Philip Green, the chairman of the brand’s parent company, Arcadia Group. That is according to a survey by market research and data analytics firm YouGov, which inquired consumers whether they have seen or heard anything about the brand in the past two weeks and, if so, if it was positive or negative. Topshop’s “Buzz Score” (based on the difference between positive and negative mentions) has dropped from 0 to -7 since October 22. The drop is even more significant among women aged 18-34, to whom Topshop’s score went from +14 to +3.