Tracing the Boohoo, Frasers debacle: A look at the ‘war of words’ between fast fashion’s biggest players

On Friday, December 20, the boardroom battle between the UK’s biggest fast fashion players, Boohoo Group and Frasers Group, came to a head. Boohoo shareholders agreed that Frasers would not, at this time, get board representation. The result came after what essentially developed into a public spat between the two groups, unfolding in back-and-forth of criticism and apparent resentment that neither one would back down or give in to the whims of the other.