Tracksmith secures 4.1 million dollars in new funding

Tracksmith, a running apparel brand based in Boston, has gathered 4.1 million dollars in new funding led by Pentland Group.

Pentland Group, the management group behind Reebok, Speedo, and Lacoste footwear, among other sporting brands, led the Series A round, which brings the company’s funding total to 5.7 million dollars, reports ‘Techcrunch’.

Tracksmith co-founder Matt Taylor sustains that running as a sport has been neglected by mainstream fitness brands. That´s why his company focus on designing apparel for those athletes who prefers subtle running attire.

“Over the last five or ten years, everything has been watered down to a more generic health and wellness message,” says Taylor. “Nike is out front leading the industry, and all of the other brands have gotten them behind and followed.”

Launched little more than a year ago as a men’s apparel brand, Tracksmith debuted a women’s line in April.

Tracksmith will utilise the new cash injection to introduce new designs along with a digital version of Meter, its running culture-focused print magazine.