TriStyle acquires rights to Basler brand

Munich-based TriStyle Group has acquired all global rights to German women’s fashion brand Basler, which was placed into liquidation in August.

TriStyle, which focuses on the 45-plus women’s fashion market, owns Peter Hahn, Madeleine Mode and Long Tall Sally, and has secured the rights for Basler for an undisclosed sum.

TriStyle managing director Stefan Kober. said: “The Basler brand has tremendously high appeal for the target group of discerning, fashion-conscious customers. With our product and sales expertise in this target group, we are determined to make the Basler brand an integral and above all successful part of the German fashion industry once again.

“As a first step, we will be supplying retailers with an outdoor collection for autumn/winter 2018. There will no longer be any Basler retail shops.”

Basler was founded in Berlin in 1936 and originally specialised in manufacturing jackets and coats. In the 1960s, it extended its ranges to include its first women’s suits. In 1997 it opened its first store in Hamburg, before coming to London in 2007. Last year the Basler Fashion Group’s women’s outerwear label reported sales of 108 million euros.