Trussardi and Brave Kid sign licensing deal for junior line

To expand presence of its kidswear line, Trussardi Group has signed a new licensing agreement with Brave Kid (owned by the OTB Group) for the production and worldwide distribution of the Trussardi Junior line. The first collaborated collection has been unveiled for the Fall/Winter 2017 season.

Commenting on the deal, Tomaso Trussardi, CEO of Trussardi Group, said in the company release, “We are very pleased with this new agreement because Brave Kid is the ideal partner to best translate the Trussardi values in the kidswear line, which is very important for us because it is a natural extension of our lifestyle.”

Known for its collection adorning iconic greyhound, floral prints, and all-over logos, the Trussardi Junior collection is designed for boys and girls between the ages of 4 and 14, and includes apparel and a series of coordinated accessories.

“It is an honour for us to add Trussardi Junior to our portfolio of brands. Thanks to its characteristics, this brand perfectly fits with Brave Kid and allows us to further strengthen our leading position in the childrenswear segment worldwide,” added Germano Ferraro, CEO of Brave Kid.