U.S. tariff crackdown hits Chinese fast fashion giants

Chinese fast fashion giants Shein and Temu are facing declining sales in the U.S. following Donald Trump’s renewed tariff measures targeting Chinese imports. Sales have dropped 16 percent and 41 percent respectively since Trump’s inauguration, driven by the elimination of the “de minimis” trade rule, which previously exempted goods under 800 dollars from duties, Bloomberg said. The new policy, which imposes tariffs on a wide range of Chinese goods, including clothing and electronics, has disrupted their business model, leading to increased costs and logistical delays.