UK shop price deflation continues for 34th consecutive month

Although consumer spend is predicted to take a turn for the worst next year, 2016 is still a consumer market as shop prices continue to fall. According to the latest data from the British Retail Consortium (BRC) - Nielsen Shop Price Index, overall shop prices dropped 2 percent in February versus the 1.8 percent dip in January, making it the 34th consecutive month of decline.