Universal Standard sues Target over “Universal Thread” line

Plus-size label Universal Standard has filed a trademark infringement suit against Target Corporation. Target launched an inclusive denim-based line in January, called “Universal Thread”, which includes plus-size and adaptive clothing, apparel and accessories. Universal Standard argues that Target’s line “caused immediate confusion in the marketplace, with customers and media struggling to make a distinction between Universal Standard and Target’s low cost knock-off Universal Thread”, according to a statement issued by the label.