Vinted expands Rokt partnership to US following European growth

Lithuanian second-hand fashion marketplace Vinted has expanded its partnership with US-based e-commerce technology firm Rokt into the US market. The move follows the collaboration's performance across the UK and six European markets, including Germany and France, where Rokt has optimised hundreds of millions of Vinted transactions since 2024.

Through the agreement, Vinted utilises Rokt's machine learning technology to present relevant offers from non-endemic brands to consumers immediately after a purchase is completed. Since launching the service in Europe, Vinted has recorded an average engagement rate of 4 percent.

“Rokt helps us use our first-party data to make the post-purchase experience more relevant for each member,” said Vinted director of ads, Satya Vinnakota. “It’s about delivering the right message at exactly the right time, creating more value from each transaction while giving our members an experience that keeps them engaged.”

Rokt head of EMEA, Marc Allsop, noted that Vinted has built momentum across Europe and described the US expansion as a natural next step to create value from every transaction for its growing customer base.

New York-headquartered Rokt expects its network to power more than 13 billion transactions in 2026 across e-commerce businesses. In 2025, the technology company generated over 800 million dollars in revenue. The Vinted expansion follows recent Rokt partnerships with US firms PayPal, Fanatics, Ulta Beauty, Albertsons and Macy's, alongside Canadian cinema operator Cineplex, as well as the acquisitions of Canal, mParticle and Aftersell.