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Walmart to acquire AR optical tech company, Memomi

By Rachel Douglass


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Image: Walmart

US retailer Walmart has announced that it has entered into an agreement to acquire augmented reality (AR) optical technology company, Memomi.

The AR-centred firm has worked with Walmart and Sam’s Optical since 2019, via both the retailers’ stores and through e-commerce experiences.

It comes as Walmart looks to build on its personalised optical care offer, furthering its health and wellness strategy through omnichannel healthcare.

Memomi allows shoppers to virtually ‘try-on’ eyewear in real time, with the acquisition to allow Walmart to continue rolling out its service over a short period of time.

“Customers are looking for access to care digitally, in their homes, and purchasing eyeglasses is no different,” said David Reitnauer, vice president, specialty services, Walmart Health & Wellness, in a release.

The acquisition is expected to close in the coming weeks, with Memomi employees set to join the Walmart Global Tech organisation.