Why Under Armour is surpassing Adidas and catching up to Nike

Nike and Adidas beware - there’s a new sportswear brand on the block keen to take a bigger slice of the global sportswear pie, namely Under Armour. The Baltimore-based Under Armour already surpassed Adidas in the US in terms of apparel and footwear sales in 2014 and is predicted to become a runaway success by 2020. But what sets these iconic sportswear brands apart, how will they continue to grow over the next few years and how has Under Armour expanded its reach to become the #1 sportswear brand to watch over the next five years? No time to read the whole article? Click here for the 20 second version.