Yo Gotti joins Puma as brand ambassador

As hip-hop and fashion continue to go hand-in-hand, Puma has announced that rapper and CEO YoGotti will be their next brand ambassador.

"Puma has been an iconic name in the fashion world for decades, their ability to remain at the top of the game in not only sportswear, but in culture and fashion is inspirational," said Yo Gotti. "I'm honored to be a part of that legacy."

Yo Gotti will work with Puma on several programs and exciting product collaborations, many of which will be inspired by styles that have been iconic to both Puma and Yo Gotti.

"Yo Gotti's creative talent, drive, and genuine passion for his fans is the perfect match for PUMA," said Allison Giorgio, vice president of marketing for Puma North America. "He is confident and isn't afraid to take risks and we are so pleased to welcome him to Puma and can't wait for his fans to see what he has in store for them through our collaboration."

Yo Gotti is the latest Roc Nation artist to partner with PUMA, following in the footsteps of Rihanna, Big Sean and Roc Nation Executive, Emory Jones.

photo: via PR Newswire