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Yoox Group revenues rise considerably at the end of nine months

By Prachi Singh

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REPORT_ Yoox Group in the first nine months of 2014 recorded a monthly average of 14.1 million unique visitors, which translated to 2.4 million orders, an increase of 22 percent from 2.0 million in the same period of the previous year. In the third quarter of 2014, the Group’s consolidated net revenues reached 128.3 million euros (160.1 million dollars), compared with the same period of 2013, up 14.7 percent or over 16.3 percent at constant exchange rates.

The Average Order Value (AOV) excluding VAT reached 203 euros (253.4 dollars) at constant exchange rates. The number of active clients also increased to 1.2 million at September 30, 2014, compared with 1 million at September 30, 2013. In the first nine months of 2014, the company posted consolidated net revenues, net of returns and customer discounts increased 14.7 percent or over 17.9 percent at constant exchange rates. The Multi-brand business line, which includes Yoox.com, thecorner.com and shoescribe.com, posted consolidated net revenue rise of over 17.7 percent or over 21.5 percent owing to the positive results of all three online stores.

In the second half of September, Yoox.com unveiled the area dedicated to fashion and lifestyle sportswear featuring numerous exclusive collaborations with famous designers and brands, such as Adidas by Stella McCartney, Adidas by Porsche Design, BWGH for Puma, some of the most well-known international brands like Nike, Under Armour, Oakley, Patagonia, Puma, Reebok, The North Face, as well as niche labels such as Drop of Mindfulness, Lucas Hugh and NO KA’OI. Overall, at September 30, 2014, the multi-brand business line accounted for 73.9 percent of the Group’s consolidated net revenues.

In the first nine months of 2014, this business line posted consolidated net revenues went up 7.1 percent or over 8.6 percent at constant exchange rates, while gross merchandise value grew by 16.3 percent or over 18.7 percent at constant exchange rates. Overall, at September 30, 2014, the mono-brand business line accounted for 26.1 percent of the Group’s consolidated net revenues with 36 online stores.

In the first nine months of 2014, the Group recorded growth in all its key markets. Excellent results were recorded by Italy, up 23.8 percent compared with the first nine months of 2013 and accelerating in the third quarter of the year to over 25.5 percent. The rest of Europe also recorded positive performance, with growth of 14.3 percent or over 17.3 percent at constant exchange rates in the first nine months of 2014. The main countries that contributed to the Group's revenues in Europe were France, Germany, the UK - which all reported improved figures compared with the same period of the previous year and Russia, which is posting continuously improving growth rates month after month.

North America posted growth of 7.2 percent or over 10.2 percent at constant exchange rates. Japan also recorded solid results, with net revenues up 19.2 percent at constant exchange rates or 8.9 percent at current exchange rates compared with the first nine months of 2013. Lastly, the outstanding performance of other countries continued reported growth of 28.3 percent or over 31.5 percent at constant exchange rates in the first nine months of 2014, which accelerated in the third quarter at over 40.8 percent at current exchange rates. This performance was driven by Yoox.com in China.

Yoox Group