Zalando launches startup collaboration program

German online giant Zalando has launched a new dedicated online platform to help integrate start-up technology companies into its wider website.

Named Zalando Build, the new platform is set to host tech solutions and innovations from start-ups which focus on functionality and personalization in order to streamline customers shopping experiences. These solutions will range from sizing and fitting to content and styling.

The selected start-ups are set to work directly with Zalando's teams and will be provided with the needed APIs to integrate on Zalando's main website. One of the first partners to work with Zalando via Build is Israeli startup Bllush, which connects social media images from top influencers to Zalando and ensures all images are shoppable.

"Creating a better customer journey means providing a more inspiring and personalized fashion experience. With Zalando Build, we will partner up with the fashion ecosystem by integrating startup solutions and innovations into the Zalando Fashion Store," said Marc Lamik, Head of Partnerships at Zalando.

"Our Zalando Build partners will get the opportunity to integrate their content or experiences in the Zalando Fashion Store and reach millions of consumers across Europe. Startups can leverage our size and market reach while cooperating with startups gives us the possibility to implement new products and services much faster and try out new things."

Photo: Zalando Build website