Zero waste fashion: Q&A with US brand Tonlé

When Bea Johnson started blogging about her strive to fit her garbage for an entire year in a single jar, many people called her crazy. Eleven years later, the zero waste movement is gaining traction. Johnson has a book, a TED Talk watched by over 300,000 people and an Instagram following of 200,000. Package-free shops are popping up across the United States and cities like London and Amsterdam, and the movement is making its way into fashion as well.