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Frieze London to come to Mount Street

By Vivian Hendriksz

2 Oct 2017

Mount Street has teamed up with Frieze Art Fair and is set to host its inaugural event this month. The event, taking place on the famous Mayfair Street, aims to celebrate the fusion of fashion and art.

From October 5 to 9 a number of brands on Mount Street will host in-store events, unveiling exclusive collaborations and installations designed to entertain the global visitors which come to London for Frieze. Participating brands include Balenciaga, Roland Mouret, Erdem, Jenny Packham and Christopher Kane, who will hold bespoke experiences in their stores.

For example, Christopher Kane will host an installation of works by Outsider artist Ionel Talpazan in store, Nicolas Kirkwood will display a bespoke piece of art with the Lorcan O’Neill gallery and Balenciaga will offer guests vintage champagne while they browse through the AW17 collection.

Frieze London 2017 is set to begin this Thursday, with the launch of the Frieze Talks Series at the Connaught, which is exclusive to Frieze VIP ticket holders. The event will see celebrated feminist, New York artist Marilyn Minter ‘In conversation’ with the Editor of Frieze magazine, Jennifer Higgie. Afterwards, guests are invited to experience the series of events taking place at Mount Street.