H&M celebrations collaborations with book

Fashion retailer H&M is marking its 10 years of designer collaborations with a commemorative book, which will launch to coincide with its latest collection with Alexander Wang on November 6.

The book, “The First Ten Years’,takes readers through the creative journey of past to present designer collaborations, with dedicated chapters for each designer, so readers can get an insider view of archive materials surrounding each collection. The book will also feature ad campaigns, quotes and interviews, as well as some never before seen materials.

The collaborations started with Karl Lagerfeld in 2004 and it changed the fashion industry by bringing luxury fashion to new audiences at affordable prices. "Taste and looking chic is no longer a question of money or how you spend, but how you create a unique sense of style," Lagerfeld comments in the book.

The collector’s edition will feature the designs and imagery from Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, Commes des Garcons, Matthew Williamson, Jimmy Choo, Sonia Rykiel, Lanvin, Versace, Marni, Maison Martin Margiela, Isabel Marant and Alexander Wang. It will be available in around 250 stores, priced at 34.95 dollars, with 25 percent of proceeds going to UNICEF.

The Swedish retailer is also mounting a retrospective exhibition of its annual collaborations at its Fifth Avenue flagship in New York from October 27, showcasing iconic looks from each past designer ending with this year's Alexander Wang x H&M collection.


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