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Safia Minney to launch 'Slow Fashion - Aesthetics meets Ethics'

By Vivian Hendriksz


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Safia Minney, the founder and creative director of sustainable fashion label People Tree is set to launch her new book, entitled 'Slow Fashion - Aesthetics meets Ethics.'

Love you Anna : and a great Eco novel Integrity published by @newinternationalist

A photo posted by Safia People Tree (@safia_minney) on

In her second book, Minney highlights designers, labels and eco-concepts stores across the globe which promote slow fashion over fast fashion. A few key industry insiders she interviewed for the book include Livia Firth, founder of the Green Carpet Challenge, designer Zandra Rhodes, writer Lucy Siegle and former model Lily Cole. Throughout the novel Minney aims to celebrate the best eco-concept stores, sustainable designers as well as insightful campaigns which make consumer think twice about where their clothes come from.

"Sustainable and ethical fashion is not a niche. Rather, it is part of a huge movement to change the economic system, and our health and happiness at a personal level and as a planet," said Minney in a statement. "This is a movement we can, and should, all be part of. Not sometime in the future, but right now." The book, set to launch this month is available in hardback, paperback as well as e-book format, with prices ranging from 14,99 pounds for the paperback and e-book version and 19.99 pounds for the hardback.

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Slow Fashion
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