Bread & Butter gains Online heavy-weight Zalando as investor

Berlin-based fashion trade show Bread & Butter has managed to secure it's previously uncertain future with the help of online giant Zalando.

The German trade fair announced today the online platform as its newest investor, although remain silent in regard to the size of the share purchased by Zalando or amount paid. With Zalando by their side, B&B aims to resolve its insolvency proceedings by October 1, 2015.

"We were always convinced of the appeal of the Bread & Butter fashion event and trademark," commented insolvency administrator Christain Graf Brockdorff from BBL Bernsau Brockdorff & Partner. "This is why we have supported the continuation. With the new investor on board, the future of it all is now secure and B&B can be lead out of insolvency this year."

"I would like to thank Karl-Heinz Müller and the B&B team as well as the Centuros consultancy for their support in reaching this goal." B&B is currently focusing on its upcoming edition, which is set to take place as planned from July 7 to 9 at the airport Tempelhof in Berlin.

In the meantime, Zalando and B&B will work together to continue developing the trade fair's new concept whilst further developing the city of Berlin as a main fashion location. "The content of a new B&B concept from 2016 is already worked on and will be communicated later this year," stated the trade fair's organisers in a press release.

Berlin-based online retailer Zalando has been stepping up its fashion game over the past few months to achieve its goal of becoming the best platform for fashion across the globe, which include exclusive e-commerce contracts with Topshop and Gap.