British brands to join ISPO Amsterdam at new OTS Village

A cohort of British outdoor brands are set to join the upcoming edition of ISPO, a sports and outdoor lifestyle fair, which will be taking place in Amsterdam for the first time this November.

A total of 11 brands will come together at the newly created OTS Village, which is being collectively organised by the Outdoor Industries Association (OIA), Outdoor Trade Show (OTS), ISPO and Raccoon Media Group. OIA and OTS will also host a central meeting and networking point within the space to promote participating companies and broaden their reach.

The idea behind the division is to provide UK businesses with a platform to connect with the international sports and outdoor industry. OTS said it is striving to extend its community beyond the UK and showcase brands across Europe and beyond.

Sitting under the ‘Best of British’ banner, participants include Berghaus, Bridgedale, Craghoppers, DMM, Keela, Montane, Mountain Equipment, Rab, Sprayway, Terra Nova Equipment and Vango.

The introduction of the OTS Village comes as ISPO prepares for its move to RAI Amsterdam, where it is resituating from its home base of Munich, Germany. The fair will take place from November 3 to 5, 2026, and will welcome over 50,000 visitors.

For Andrew Dention, CEO of the OTA, the new location is more accessible as a European meeting place for British brands. He added: “Britain has an extraordinary outdoor industry, with brilliant brands, products, people and expertise, and there is something really powerful about taking that story to an international audience together.”

Marta Williams, managing director of MCA, OTS Organisers, said that the village setup allows the organisation to bring efforts to create valuable opportunities a step further.

“The OTS Village is also part of ISPO Amsterdam’s wider ambition to connect strong national and sector communities with an international audience, while supporting the OIA’s ambition to strengthen the international profile of the UK outdoor sector and create new opportunities for British brands to build relationships, develop distribution and grow exports,” Williams added.