CBME India increasing in size for 2016 edition

UBM India has confirmed that the fourth edition of its Child, Baby and Maternity Expo India (CBME India) is to increase in size, following three successful editions.

The 2016 edition, which takes place at the Bombay Convention and Exhibition Centre in Mumbai, India from April 20 - 22, will be larger in scale than the 2015 show, featuring more than 300 Indian and global brands to make it India's largest children and maternity product business expo.

In 2015, the trade show featured more than 80 exhibitors, 150 global and Indian brands and over 4,000 visitors, which has lead to an increase in brands wanting to showcase at the expo.

The trade show will see participation from counties including the US, China, Hong Kong, Belgium, Italy, Malaysia, Taiwan, Thailand, as well as India, with key brands expected to showcase including J L Morrison, Mothercare, Me and Moms Pvt Ltd., Little's (India), Bonny Products, TOONZ Retail, Chicco, Lovi and Smitten Baby.

Children represent 39 percent of the total population of India making it a favourable market, states the trade show, and with that in mind this year’s edition also includes the launch of Cool Kids Fashion India, which will highlight premium kids fashion from both well-known and emerging designers, brands and manufacturers for children aged 0-14.

In addition to brand showcasing their latest collections the trade show will also feature seminars, workshops and panel discussions on topics such as e-commerce and supply chain management, and help establish strategic business alliances.

Commenting on the up-coming show, UBM India managing director, Yogesh Mudras, said: ”The domestic baby and childcare market is set for a big boom and global players are making a beeline to the lucrative Indian market. With CBME India 2016, we aim to fuel the growing awareness of baby and child care while successfully getting the entire buyer and seller community on one platform.”

Image: CBME India