“CHIC is a global platform for all brands who want to explore the Chinese market”

Globalisation and internationalisation were two of the main points of focus at China’s largest fashion trade fair CHIC. Taking place at the NECC convention centre in Shanghai, CHIC welcomed over 100,000 trade visitors from 68 countries to its Spring edition this March, which saw the debut of an international pavilion representing brands from the Netherlands and the launch of a new show-in-show in partnership with the Chinese Shoe Association known as GOFL, as well the return of the French, Italian, South Korean, Turkish and German Pavilions and Pure Shanghai, the Asian branch of British fashion trade fair Pure London.