Chic Shanghai: Chinese fashion industry eyes domestic market

The Chinese market is getting emancipated, making the domestic market more interesting for the Chinese apparel industry. Chic Shanghai, which took place from 27 to 29 September, reflected this clearly. With 719 exhibitors and 825 brands, the number of exhibitors is growing continuously, yet foreign brands from Europe or the US are proving hard to find. In the future, China will need to serve the huge domestic market with its own brands. "China is the largest market in the world and the growth potential is immense," says Dapeng Chen, vice president of the China National Garment Association and organiser of the fair. "The demand for fashion is huge in China and the market is far from being saturated."