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In Focus: Berlin trade fairs Premium and Panorama

By Vivian Hendriksz


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The summer editions of Premium and Panorama, two of Berlin's largest and most trust fashion trade fairs kicked off to much fanfare on June 28 and closed their doors after three successful days on June 30. Where you unable to travel to Berlin this season to visit the trade fairs in person, or are you just curious to see what it was like at the trade fair? Then take FashionUnited's one minute digital tour of Premium and Panorama, which includes photos and films.

Premium in Station-Berlin

Premium attracted a large number of visitors on its second day. Where as things remained relatively quiet at trade fair Seek & Order, there was much to be seen at Station-Berlin. Exhibitors frequently mention periods of extreme crowds and the day ended on a positive note.

Panorama in Berlin's Expocenter City

Panorama may only be three years old, but since its inception in 2013 the trade fair has proven itself as the trade fair for mass-market fashion retailers to be. This season saw Panorama open an extra hall which was dedicated to men's wear. In the second hall, approximately 60 labels where given 6,000 square meters of space to present their collections to the visitors.

Photos and Videos: FashionUnited

Trade Fair