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In Picture: Bread & Butter by Zalando

By Vivian Hendriksz


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The first edition of the newly transformed fashion trade show Bread & Butter by Zalando was highly anticipated by both fashion insiders and consumers alike. Doors for the fashion event opened on September 2, which saw brands such as Puma, Topshop, Marni, Tommy Hilfiger and Levi's host a series of events and shows whilst showcasing their upcoming collection to shoppers. Following the "see now, buy now" business concept, Bread & Butter by Zalando also offered visitors instantly shopping goods, a move which firmly cemented the trade show transformation from a b2b to a b2c concept.

FashionUnited was present at the debut edition of Bread & Butter by Zalando, which took place at the Arena, in Berlin, Germany. Scroll down to see footage from the fashion event.

Fancy a stroll through @breadandbutter ? #fashion #breadandbutter16 #zalando #Berlin #fair

A video posted by FashionUnited (@fashionunitedhq) on

Images: FashionUnited.

Bread Butter
Bread & Butter by Zalando