London - Jonathan Anderson is set to follow in the footsteps of Tim Coppens, Sir Paul Smith and Raf Simons as the next upcoming guest designer at Italian menswear trade show Pitto Uomo. “I'm honored to have been asked to show at Pitti Uomo,” said Anderson in a statement. "Florence’s aesthetic is beautiful, which will lend itself to be the perfect backdrop for the collection."

Founder and creative director of his own eponymous brand J.W Anderson and creative director at the LVMH-owned Spanish luxury brand Loewe, Anderson announced that he had been selected as a special guest designer for Pitti Uomo 92nd edition via his Instagram account.


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"We have been keeping a careful eye on Jonathan Anderson’s career for several seasons," added Lapo Cianchi, Pitti Immagine Director of Communications and Events. "Above all, we are drawn to the creativity and eclecticism he expresses in his collections that are further enhanced by high-quality manufacturing and – in menswear -- by undisputable sartorial skill. The way he reinterprets elements from the contemporary art scene and from the youth culture, alternating emotional impact (such as out-of-scale volumes) and transgression that are projected towards anticipating the future leaving little room for nostalgia, is very interesting. And his shows are always surprising, with great communicative strength."

The young designer, who first launched his own menswear label in 2008, is set present his label's Spring/Summer 2018 collection on the catwalk on June 14, during the celebrated trade fair in Florence. Seen as somewhat of a trail-blazer within the menswear sector, with inspirational sources ranging from Peter and the Wolf to dating apps like Tinder and Grindr, attendees can expect an a one-of-a-kind show, as Cianchi hinted.