- Huw Hughes |
ITE Group, the parent company of leading trade fairs Moda, Pure London, Pure Origin, Scoop and Jacket Required, has announced a three-year investment plan across all its shows which aims to secure new appointments, improve data analysis, develop educational content programmes, and drive its sustainability focus through its ‘Power of One’ campaign.
Announcing the news at this season’s Moda trade show, Julie Driscoll, UK regional director of ITE group, said: “This is the first time all the shows (Pure London incorporating manufacturing and sourcing expo Pure Origin, Moda, Jacket Required and Scoop) have been part of the same portfolio. Each show has its own wonderful identity and distinct USP’s. We now offer a show for every buyer and a show for every brand or designer. Our shows have an answer for whatever your fashion business needs.”
Last year, ITE Group added Pure London to its portfolio as part of a 300 million pound acquisition of the Ascential Exhibitions Business. ITE Group reported increased visitor numbers across all of its Fashion Portfolio shows this season.
Driscoll continued: “Working together as a portfolio, each show benefits from the knowledge and experience of the teams and their networks, but they will continue to be run separately as they are each unique. We are committed to investing in each of the shows, building on our visitor acquisition programme, delivering newness, innovation and creativity.”
New competition launched at Moda to showcase young footwear designers
On Monday, a new History in the Making Footwear Design competition was also launched at Moda, with Dimitri Gabellier named as its first winner.
The competition, which was created through a collaboration between Moda and De Montfort University Footwear Design BA (Hons) course, asked applicants to design and develop a range of footwear that interpreted the broad spectrum of 'heritage' by incorporating fashion influences, materials and colour trends for the AW19/20 season.
Commenting on his winning design in a statement, Gabellier said: “My project takes inspiration from the Japanese martial art, the Hojojutsu. It was used by policemen during the Edo era (1603-1868) and is the art of using a rope to capture, restrain, transport and display suspects and criminals. The sole is made from bamboo, which was the main material (with rope) that police used as a pole to restrain people.”
ITE Group also reported the successful debut of their newly launched ‘This is Me’ campaign, which aims to address “real fashion for real people” by featuring a cross-section of body shapes in the show’s catwalks.
Driscoll added: “I absolutely loved watching the catwalk shows and seeing the collections brought to life on our beautifully natural and diverse models. The Moda community has served the fashion industry for generations, we bring together the most incredible brands and welcome passionate visitors from all over the UK and Ireland, keen to buy new collections for their diverse and wonderful customers.
“Our This is Me manifesto celebrates those people, their stories and their lifestyles and our long-term aim is to support and champion the local high streets and independent businesses”.
Photo credit: ITE Group