After taking over the reigns and presenting his first two menswear collections for Italian label Moschino in London, creative director Jeremy Scott will be making his men's debut in Italy as Guest Designer for international menswear trade fair Pitti Uomo along British designer Thomas Tait, who has been named Guest Designer for womenswear.
Running from June 16 to 19, Pitti Uomo's 88th edition will see the American-born designer present Moschino's menswear collection during a runway show at the event. Pitti organizers will also host a womenswear catwalk show for Thomas Tait.
"In Jeremy Scott’s collections, we find the humor, the irreverence, the tendency to explode myths, and the manipulation of pop iconography – all that we knew to be part of the label's founder Franco Moschino spirit and designs," commented Raffaello Napoleone, chief executive officer of Pitti Immagine.
"There is also lots of originality in his work – he seems to have a sort of ultra-sensor focused on our times – in the way he combines fabrics and materials, especially the finest types, because his designs are luxurious. And that is the reason behind our invitation," he added.
"The womenswear presentations from Thomas Tait," explained Lapo Cianchi, communication & events director of Pitti Immagine, "from the last few season have been named as one of the events not to miss during London Fashion Week. We like the rigor, the tailoring skills, the unexpected use of volumes and the devotion to design. Tait presents all this without being afraid to experiment and push the border further. So we decided to offer him the opportunity to express his creativity here in Florence."
In addition to the Guest Designers shows, the Italian trade fair will also host the first exhibition dedicated to the life and style of Italian fashion icon Nino Cerruti and Carlo Brandelli, the creative director of British tailoring brand Kilgour, will unveil a new fashion project created with the event in mind.