Video: On site at Bread & Butter by Zalando

The debut edition of the renewed Bread & Butter by Zalando took place this weekend at the Arena, Berlin. Brands such as Puma, Topshop, Marni, Levi's and Tommy Hilfiger presented their newest looks at their respectives stands, offering visitors the opportunity to interact with the brands and their latest innovations first hand. The new format also incorporate the director to consumer model, which allowed visitors to purchase items on site as well as numerous fashion shows and parades.

Curious to see what the transformed Bread & Butter looked like? Then have a peek at our virtual tours of B&B by Zalando.

30 seconden impression

Highlights in 1 minute

Augmented reality at Marni, Adidas logo embroidery, a Nike workout and a catwalk show. B&B by Zalando highlights in 1 minute.

3 minutes at B&B by Zalando

Interested in seeing more of what went down last weekend at Bread & Butter by Zalando? Then click here:

In Picture: Bread & Butter by Zalando