Pitti Immagine launches ‘Tutorship’ initiative

Fashion trade show organiser Pitti Immagine has set up a new Tutorship management team, which will be dedicated exclusively to helping young contemporary fashion talents develop their brands by “accompanying and managing designers in their business and professional careers”.

“The promotion and enhancement of new designs and fashion brands has, for several years now, proven to be a must for any big international fashion event, a fundamental competitive lever,” said Gaetano Marzotto, president of Pitti Immagine. “In terms of Pitti Uomo, consolidating our relationship with the new generations and working more in-depth and with a view to the medium-long term means enriching the role of this event as an international male lifestyle platform, with special reference to experimental fashion.”

The project will be headed up by Riccardo Vannetti, who will support the designers in the different aspects of their business, primarily focusing on brand development, sourcing partners for production, representation and distribution, as well as supporting them on collection concept, commercial and promotional strategies, brand image and communications.

In addition, the Tutorship will also assist the fashion designers in other areas of their career including assisting them with style consultancy, sourcing, and quality collaborations with established companies and brands.

The Tutorship programme will initially be targeting upcoming fashion talents who have taken part in Pitti Immagine’s previous initiatives, including Next Uomo, Pitti Italics, Fashion Buzz and Guest Nation.

Napoleone explains: The task of tutorship will be carried out without boundaries, initially concentrating but not exclusively, on that community of young fashion designers that has sprung up around our projects like Who’s On Next Uomo, Pitti Italics, Fashion Buzz, Guest Nation or even around the sections of Pitti Uomo themselves dedicated to debuts and emerging brands.”