Trade show Pure London has announced it will host a Korean Pavillion for its spring/summer 16 edition.

The all-new area will be located in the contemporary Aspire section of the show and will offer buyers and retailers “unique, on-trend womenswear and accessories collections,” responding to the rising popularity of Korean fashion in the UK.

Key Korean womenswear and accessories brands showcasing include casual-unisex fashion label VVV by fashion print designer Viki Pyo, Blank Noir who will showcase their all-black collection of classic, masculine and feminine street styles, and Sovone, who have become known for their structured, edgy young fashion pieces enthused by a love of culture, art and music.

Other womenswear labels present in the Korean Pavillion include Anouk, Emin + Paul, Luv Is True and Miuren, while accessories will be represented by handbag brand Imsoyoung, jewellery label Doconcept and colourful hosiery line Aneépigraphe.

The spring/summer 16 edition will run from August 2-4 at Olympia London and will feature more than 300 brands from 30 different countries.


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