Pure London celebrates leading independent retailers with new 'Best of British' awards

Pure London has teamed up with the Fashion Association of Britain (FAB) to launch the 'Best of British' award, which celebrate the best independent retailers across the UK and Ireland.

“Independent retailers are the dynamic lifeblood of Pure London, representing almost 80 percent of our 11,000 strong audience each season,” commented Julie Driscoll, portfolio director for Pure London. “They are the most diverse, creative, committed and customer-oriented group of individuals and we are delighted to celebrate their contribution, region by region with these new awards at Pure London.”

The awards will be split across ten different categories and divided by sector including buying teams, customer service and store merchandising, with the exception of the dedicated Footwear Retailer of the Year award.

Independent retailers who wish to be nominated for an award can now apply online via Pure London's website. The applicants will close on January 9, 2015, after which a panel of judges will select the shortlist of finalists who will be invited to attend the award ceremony on February 9, 2015 during the upcoming edition of Pure London.

“Fashion is now one of the UK economy's strongest assets and we have British retailers to thank for this. FAB takes enormous pride in supporting our British fashion indies and giving them a platform to voice their concerns, the means to invest in their businesses and the opportunity to have their profile raised,” said Melissa Wheeler, Chairman at FAB.

“In an age when it's often the business who shouts the loudest often who gets noticed, the Pure London Best of British Retail Awards is a priceless opportunity for the independent retailers to be seen, heard and recognized.”