Pure London celebrates the Best of British Independent Retailer Awards

Pure London rounded up its second day with the launch of the inaugural Best of British Independent Retailer Awards, which recognises the success and triumphs of indie retailers throughout the UK.

The award ceremony took place on the women’s wear catwalk and was presented by Julie Driscoll, Portfolio Director for Pure London at i2i Events Group, Vicky Ogden, Head of Footwear and Accessories at Pure London, and Melissa Wheeler, Retail Columnist at FAB and partner of the event.

The winners of the debut award ceremony included Javelin for East Anglia, The Dressing Room for Home Counties, Lux Fix for London, Chocolate Clothing for Northern Ireland & the Republic, Young Ideas for the Midlands, Hurley for the North and Tower London for the footwear category.

“We couldn’t be more thrilled! We’d be nothing without our brands and so many of them we find at Pure London,” commented Rebecca Glenapp from Lux Fix on their win. Mark Hurley, from Hurley, attributed the store’s win to its dedicated team, adding; “It’s great to be recognised and our staff really deserve all of the praise we can give.”

Dave Conaghan from Chocolate Clothing also acknowledged the hard work his team put in: “We’re overwhelmed to have won. It’s a great honour to achieve recognition from the very first trade show we came to eight years ago. This award is a reflection on just how good our team is.” Jeremy Clayton of Javelin said, “It’s our 25th anniversary so it’s especially exciting to have won this award. We’ve got our biggest buying team at Pure London and we’re looking forward to celebrating with the rest of the Javelin team.”

Following the awards ceremony, Pure hosted an evening catwalk presentation, which focused on statement pieces taken across Womenswear, Footwear and Accessories at Pure London.