Pure London confirms new date for Spring/Summer 2016
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Contemporary fashion trade fair Pure London has confirmed a change in dates for its 2016 Spring/Summer show, which will now take place from July 24 to July 26, instead of August.
The trade fair's organization decision to push the event earlier in the year comes after extensive consultation with buyers, brands as well as industry experts concerning their preferred timing. i2i Events Group found that an earlier date would be the most beneficial, and ensure the event would not clash with other major tourist events in London or the August bank holiday in Ireland.
"Feedback from buyers and brands alike has been very positive, especially among international and our new Menswear brands. We're excited by the opportunities for growth this new dateline offers," commented Julie Driscoll, Portfolio Director for Pure London.