Pure London launches ‘We Are London’ campaign & new website

Leading UK fashion trade fair, Pure London, has launched its AW 18/19 campaign under the name ‘We Are London’ together with its new website.

The new platform offers streamlined information, as well as new features within its exhibitor and visitor zones, such as a live chat function to aid visitors in drawing up their appointments ahead of the show. Visitors are able to add brand profiles and collections to their wish life, receive brand recommendations based on previous interest and instantly message brands to arrange visits at Pure London. The new website lets exhibitors create profiles and upload images with ease while highlighting important news.

The new campaign for Pure London’s AW 18/19 show aims to highlight the fashion trade fair’s main USP’s, which include confidence, creativity and diversity. “Our AW18/19 manifesto sets the scene towards a new direction,” commented Julie Driscoll, Managing Director at Pure London. “Celebrating fashion at its most ambitious, style at its most unabashed, all within our great cultural home, London at its most magnificent. From the carefully edited sectors, and brands, to the industry knowledge and smart insight we deliver, we embody fashion at its purest and the passion it incites in all of us.”

Visuals for the brand’s AW 18/19 were inspired by the Union Jack flag to encourage visitors and exhibitors to celebrate all that is good in the British fashion industry. “We are Pure London and we continue to feel excited to be at the very heart of the fashion industry,” added Driscoll. Pure London AW 18/19 is set to run from February 11 to 13, 2018 at London Olympia.

Photos: Courtesy of Pure London