Pure London postpones menswear debut

London - Trade show Pure London is postponing the launch of its dedicated menswear section to February 2016.

The addition of menswear to Pure was announced in January and was due to take place in August 2015, however, organisers i2i Events Group has confirmed they wish to unveil the new section with a larger launch next year.

In a statement, i2i stated that the longer wait for menswear means that they will be able to focus on a larger launch featuring 60 brands, adding that they are “fully committed” to introducing menswear as it is an “important growth area” for the show.

Pure London is now accepting enquiries from menswear brands and showrooms looking to showcase autumn/winter 2016 collections for next February’s edition.