Pure London to showcase a taste of Rudolf Humm

Pure London is set to house an assortment of illustrations and paintings from up and coming artist Rudolf Humm next month at its upcoming edition as part of its theme 'Pureism.'

Hailing from Germany, Humm applied his love of vibrant colours symbolising 'joie de vivre' for his take on this season's theme, which is derived from trend forecaster WGSN trend for AW16 'Remastered'. The contemporary tradefair has chosen to exhibit artwork which reflects its theme. Humm's work brings a variety of techniques and bold graphics together with a vivid colour palette, which sits in line with the direction Pure has chosen for its upcoming event.

"I admire great fashion and design, my art is often greatly inspired and influenced by fashion and its constant evolution," said Humm on his artwork. His work will be presented in designated areas around the trade fair, including a large backdrop behind the main catwalk stage.