Pure London to welcome over 330 international brands this July

London - In spite of the recent EU referendum, which has seen the majority of the public vote in favour of a Brexit, fashion trade fair Pure London is set to welcome over 330 European and International brands to its line up for Spring/Summer 2017.

Brands named in the exhibitor listing for Spring/Summer 2017 include Spanish footwear label Pretty Ballerinas; womenswear brand Isabel de Pedro; German handbag brand O Jacky; Italian footwear brand NeroGiardini; fellow Italian brand Compagnia Italian and Parisian brand Mellow Yellow.

"I think it will be a great show - the sell-throughs last summer were very high and I think customers will be looking to buy new brands before their competitors do," commented David Bell, founder of Pretty Ballerinas and returning exhibitor. "Pretty Ballerinas has launched a wide range of new products with a low minimum order, specifically targeting the clothing stores."

These brand will join over 350 brands from across the globe to show at the biannual trade fair, which welcomes more than 700 brands each season. The next edition of Pure London is set to run from July 24 to 26, at Olympia, London.