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Pure London unveils first menswear line-up for 2016

By Vivian Hendriksz


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Pure London, the contemporary women’s wear trade show has revealed part of its upcoming men’s wear line up for its debut men’s section launching in February, 2016.

Among the first brands to sign up for the dedicated section are established UK brands White Stuff, Blow Ties, and Peter Gribby. Approximately 30 brands, including international labels like Ljung and Haber & Dasher, have already signed up to showcase their Autumn/Winter ’16 collections at the upcoming edition of Pure London, which is set to run from February 14 to 16 at Olympia London.

The organiser behind Pure London, i2i Events Group originally announced its plans to launch a dedicated menswear section this February, which was set to become part of its Spring/Summer ’16 show in August. However, i2i Events Group later decided to postpone its men’s wear launch to next year in order to focus on a bigger launch featuring 60 brands, which remains the group’s aim.

“The launch of Pure menswear forms part of a progressive plan to re-edit and refresh the show, enhancing its bold, new-look interior while offering buyers and retailers a one-stop Central London destination to source both men’s and women’s wear collections under one roof,” said i2i Events Group in a press release.

Pure London will also launch new content for its February 2016 event, with seminar content tailored towards men’s wear brands, retailers and media. Speakers confirmed for the event include Shackleton founder Simon Middleton and David Mullane, founding director of The Warehouse.

Men's Wear
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Pure London
White Stuff