Pure London welcome returning brands and taps new brands for February 2016

Contemporary fashion trade fair Pure London has tapped over 700 brands for its upcoming edition in February, 2016, including a slew of first-time exhibitors.

Following its successful début last season, Pure is set to welcome back its Premium Footwear Brands area and aim to offer niche brands such as C.doux, Audley, United NUde and Camper UK. Pure welcomes back a host of returning brands such as Soaked in Luxury, ICHI and b.young as well as first-time exhibitors like Lily & Carter, Pauline B and Harber & Dasher.

The Pure Footwear and Accessories sector will showcase everything from expert millinery to handbags, shoes and fashion jewellery and welcome returning brands Zandra Rhodes, Bandit, Aspiga, Unisa and Moda in Pelle.

A whole new segment set to launch in the show, Pure Menswear, will act as a hub for breakthrough menswear designers. Aimed specifically at fashion boutiques and independent retailers, the area will present a number of brands showing at Pure for the first time such as Waven, Duke Clothing, Wolsey and Clavon's Wear.

The next edition of Pure London is set to run from February 14 to 16, 2016 at Olympia, London.