Video - 1 minute at Pure London A Life Less Ordinary

Pure London closed its doors. The summer edition of the London trade show enjoyed the Latin-American trend, interpreted for this season’s theme – A Life Less Ordinary.

700 brands, of which over 300 were new to the show including Deumer, Ben Sherman, Martha Ellen, DFG and JNBY. Pure Menswear returned for a second season with a display of unique and creative British and European brands.

Curious what was going on at the trade show? Check out our videos, for a virtual impression.

A 30 second impression from the main stage and premium footwear sector

A 30 second impression from show sector Aspire

Interactive floorplan

Pure London took place from July 24-26 in Olympia London. The next edition will take place from February 12-14 2017 at Olympia London.

Read also: Pure London closes in upbeat mood

Photo: Pure London

The trade fair season kicked off. During the month of July FashionUnited will focus on trade shows. For all reads on tradefairs, click here.