Videos - virtual tours from the Pure London fairground

Pure London, the contemporary women’s wear trade show, where over 700 brands, emerging designers & market-leading labels meet, is in full swing.

Are you unable to attend fashion trade fair Pure London or are you simply curious to find out what Pure London is all about? Take our virtual tours and check out our interactive floorplan below. Hover your mouse over the picture to discover our virtual tours per hall.

A 15-second impression at Allure:

Spirit: young fashion and street style in 15-seconds

Urban style to contemporary casuals at Aspire in 15-seconds

New section Pure Menswear

Pure London Menswear made its debut this weekend, featuring 30 high-end menswear brands and designers. An impression from the fairground.

Pure London takes place until February 16. Stay tuned for more videos and our report.